Trustpilot is an online review company that aims to strengthen relationships between companies and customers. They allow users to interact with both the brand and other customers in an open environment, perfect for shoppers to make informed purchasing decisions.
Providing such transparency, Trustpilot lets brands build trust with both their existing and future customers. This transparency is great for giving users that little extra encouragement when making the crunch decision to push them over the line.
The result? More traffic, improved service, better reputation and ultimately an increase in conversions.
About The Partnership
In a nutshell, SaleCycle’s partnership with Trustpilot allows brands to highlight their TrustScore directly within email campaigns. By using client’s TrustScore at every point in the customer journey allows brands to maximize their reputation, whilst also reminding users why it is good to buy from them.
SaleCycle are also able to use Trustpilot’s technology to highlight the most recent positive reviews within emails. This means the most loyal customers can be used to help engage and sell to new customers.
Together, SaleCycle and Trustpilot ensure remarketing campaigns can have the maximum impact for mutual clients.
“Our integration with SaleCycle allows clients to leverage their Trustpilot reputation in a dynamic front and centre format. This demonstrates more than ever the way trust is becoming a digital currency to help convert visitors into customers.”
Neil Bayton, Partner Director, Trustpilot