Marketo use their Engagement Marketing Platform to help companies connect with their customers on a one to one level. Breaking through the everyday marketing clutter, Marketo’s wide range of digital marketing solutions engage customers by responding to them based on their digital activity, interests, and behaviors to ensure every interaction is relevant to the individual.
Using their lead scoring, lead nurturing, and advanced workflow automation, Marketo gives marketers the flexibility to quickly launch targeted campaigns improving user experience and increasing user engagement and ultimately increase your conversions.
About The Partnership
SaleCycle’s partnership with Marketo has allowed mutual clients to benefit from both SaleCycle’s expertise in behavioral marketing and Marketo as an ESP. SaleCycle work with brands by collecting and processing the data about all website abandoners not just those known by Marketo. That is where SaleCycle can really compliment Marketo to bridge that gap, helping marketers to identify all the visitors that come to your site.
Once users leave the website, SaleCycle can process their wealth of data learned from the user’s website visit to build a bespoke html email personalized towards them. This email is then dispatched through Marketo, which means all of the data collected from the email is available in Marketo’s platform.
Having results all under one umbrella ensures statistics on deliverability, open and click-through rates are all easily accessible in one place.